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NAMING RESEARCH: IS YOUR BRAND NAME EASY TO DIGEST?

Posted by Sarah Kneebone on 21-Mar-2017 15:10:48

You’ve worked hard to produce a fabulous new food or drink product, but what should you call it?

Choosing the right name could make or break your product – so how do you avoid the pitfalls and land on something that’s new, engaging and mouth-wateringly good?

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Topics: naming reserch, brand name

PACKAGING MATTERS: NEW COUNTRY OF ORIGIN FOOD LABELS

Posted by Sarah Kneebone on 07-Mar-2017 08:11:28

Shoppers today pay more attention to food labelling than ever before. More of us want to know exactly what’s in our food and where it has come from.

As a nation, we have an increasing awareness and concern for the environment, animal welfare, safety standards and our own health. What’s more, we want access to this kind of information about the products we buy - quickly, conveniently and in a format we trust. Is this product sustainable and ethical? Is it nutritious? Is it local?

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Topics: packaging research

CO-CREATION: THE SECRET TO BETTER PACKAGING DESIGN

Posted by Admin on 06-Mar-2017 18:56:32
Co-creation is one of the best ways to engage customers. With social media playing such a huge part in our daily lives, it’s now second nature to want to share our viewpoint and offer our ideas on all manner of subjects. Consumers are crying out to be heard and co-creation gives them that opportunity.
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THE BEGINNERS GUIDE TO: ANIMATED CONCEPT TESTING

Posted by Admin on 03-Jan-2017 10:00:00
So you’ve got an awesome new concept and there’s nothing like it on the market.

Of course once it’s created everyone will ‘get’ it, but how do you ensure your market research respondents will understand it.
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EYE TRACKING IN ACTION: MARKET RESEARCH EXAMPLES

Posted by Admin on 13-Dec-2016 15:00:00
Eye tracking is a powerful market research tool that removes any user subjectivity and relies totally on the actual movement of their eyes. In this post we’ll explain how eye tracking can be a valuable part of any market research campaign and illustrate it’s usefulness with two methodology examples.
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